From the Pearl of Africato your cup.
East Africa's most awarded specialty coffee. Q-graded. Farmer-direct. Delivered across Canada.
Most Canadian coffee drinkershave never tasted East African highland coffee.
East African highland Arabica grows at altitudes between 1,500 and 2,300 metres above sea level. The elevation forces the coffee cherry to develop slowly over months, concentrating sugars and flavor compounds that produce complexity most origins cannot match.
Our farming communities have been growing coffee for generations. What East Africa's most underrepresented origins have lacked is not quality — they've lacked a direct route to the Canadian consumer. That is what Novelo is building.
Two lots. Both Excellent.
Every score is backed by notes from a certified Q-grader.
“Pleasant and well-structured cup, consistent throughout from hot to cool.”
“The cup starts off with citrus brightness, but when temperature cools it changes to tomato juice-like with medium-high sweetness to support, making it savory-sweet and more lively and vivid.”
Something boldis coming.
Our new Novelo Dusk — bold, low acidity, high caffeine, naturally bold. Professionally Q-graded at 81 SCA — specialty grade. Roasted nuts, toasty, cereal, genmaicha character. Built for people who want coffee that works as hard as they do.
Something floralis blooming.
Novelo Bloom — our first Ethiopian washed Arabica. Jasmine, bergamot, white peach. Target 88 SCA Excellent grade. Coffee grown where coffee was born.
Origin stories, evaluation notes, brewing craft.
Why Uganda is the next great coffee origin
Uganda grows Arabica at altitudes between 1,500 and 2,300 metres above sea level — higher than much of Ethiopia, higher than most of Kenya.
What is a Q-grade and why does it matter?
Most coffee is sold on description alone. Rich. Bold. Smooth. These words mean nothing without a standard behind them. A Q-grade is that standard.